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About Us

At dabbL, we believe that everyone deserves a clear path to success.

Our mission is to empower all students to own their career journey with confidence, through personalized, accessible and affordable AI-powered tools.

As mothers of high schoolers, we've been through the ups and downs of getting kids ready for college. Even with many resources, the ride was tough and stressful mostly due to the lack of personalized guidance.

The very high student to counselor ratio in high schools, added to that the staggeringly high price tags of independent counselors, how do students find the right guidance for their future? The technologist in us started pointing to how we have solved large scale challenges in the past - using cutting edge technology, data and AI, to offer guidance that is relevant, affordable and always available.

Our Journey

Our Vision

Revolutionizing educational pathways for students worldwide, unlocking their full potential and shaping their dreams with unparalleled information, resources, and guidance.

woman placing sticky notes on wall
woman placing sticky notes on wall

Student-Centric Design

  • Personalized Learning: We recognize that every student is unique, with different learning styles, preferences, and backgrounds. Our approach prioritizes personalized learning, allowing students to explore topics of interest and set their own learning goals.

  • Tailored Experiences: By focusing on the diverse needs of students, we foster a positive and inclusive learning environment that promotes success and enhances the overall learning experience.


Always Available

  • 24/7 AI-Powered Guide: Our AI-powered guide is available to students around the clock, eliminating the need to find time or schedule appointments. Students can access support whenever they need it.


Affordable and Inclusive

  • Accessible to All: Our mobile and web apps are designed to be accessible to everyone, regardless of grades or GPA. With dabbL's freemium offering, students can access a wide range of features and services at any time.

  • Affordable Guidance: We believe in making personalized college guidance affordable for all students, ensuring that everyone has the opportunity to succeed.

Our Principles

Co-Founder / CEO

Co-Founder / CTO

Meet the dabbLers

Contact Us